Doritos joins hands with 3k+ influencers to make their bold choice amongst different endings
Doritos has launched an Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose…
Brands
Fujifilm Instax announces Women’s Day campaign #WomanOfMyOwn, celebrates leading women content creators
Fujifilm India Pvt. Ltd. has launched a special social media campaign titled #WomanOfMyOwn to celebrate the journeys of some of India’s leading women …
Millennial Star Mithila Palkar emerges as advertisers’ favorite
In a clear demonstration of her immense popularity with advertisers and audiences, the young and talented actor, content creator Mithila Palkar&n…
Myntra introduces its Style Squad; emerging creators handpicked to be the faces of Myntra’s Social Commerce
Focusing on the influencer-led content, Myntra introduces its one-of-a-kind, Style Squad, an army of stylish, loved, trusted, relatable, diverse,…
Digital creators celebrate Young and Restless lifestyle with Spykar
Spykar, a youth fashion brand aims to recognize the #YoungAndRestless generation's independence and freedom, as well as their accomplishments, produce…
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
The Advertising Standards Council of India released the guidelines for influencer advertising in India on 14th June 2021. After extensive feedback fro…
Prega News’ creator-led campaign for home testing awareness reaches 6.5 lakh users
Mankind Pharma’s pregnancy detection brand Prega News launched an influencer activation in February by roping in 21 regional mom bloggers and content …
#AlexaTurns4: Influencers share why Alexa is a perfect companion for every situation
Amazon India announced the fourth anniversary of Alexa in India. In the last 4 years, millions of Indian customers have used the Alexa voice service i…
McDonald’s India celebrates ‘cupids’ through #2plus1 campaign
To celebrate the epoch of love, McDonald’s India – West & South has come up with a very cool way of celebrating it. Over the years, McDonald’s has…
Digital stars share their stories on taking love lightly for a special campaign by Lay’s
Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the se…