Guest Post: Redefining the celebrity quotient in the burgeoning creator economy
The community of social media influencers is increasing and now includes a newer variety of players who may not even be a celebrity, writes Efficacy W…
Brands
Digital stars Siddharth Nigam, Avneet Kaur & more join Alia Bhatt in Lay’s Wafer Style ‘s #TheThinPossibleChip campaign
Lay’s has launched a digital campaign for its recently introduced thinnest range of chips - Lay’s Wafer Style. Aptly titled ‘#TheThinPossibleChi…
Plum launches campaign for beauty content creators to work closely with the brand’s marketing team
Plum has announced the launch of its content creator program the #PlumSquad. The nationwide hunt will provide a platform for budding creators to chann…
Bru joins hands with Disney+ Hotstar to launch the platform’s first Tamil micro-series Aanandham Aarambham
Can shared love for coffee become a qualifier for couples to live together for the rest of their lives?? Do you also believe coffee can brew magic int…
DIZO, by realme TechLife, eyes snackable content & pop culture with its latest Tutting Campaign
DIZO, the first brand from the realme TechLife ecosystem kick-started 2022 with an unique launch of its latest products, DIZO Watch R & DIZO Buds …
Boddess’ debut campaign with internet celebrities reaches 18M users
Boddess, a multi-beauty and wellness platform received a stimulating response from the consumers with its debut brand campaign ‘I AM MANY’ launched re…
Glenfiddich ropes in chefs and connoisseurs to bring alive the spirit of experimentation
William Grant, the founder of Glenfiddich nurtured a dream to make the best dram in the valley. It was in 1887 on Christmas day that he realized his l…
AcneStar Face Wash partners with Instagram Influencers to build brand visibility through Reels
AcneStar face wash from the house of Mankind Pharma has collaborated with content creators and influencers to leverage fun and quirky content via Inst…
These brand-influencer Christmas collabs got the festive cheer rolling right
As we prep up to usher into the new year with some resolutions and learnings, brands are equally keen on setting the tone for festive vibes. The holid…