Why Parul Gulati Is Our Ultimate Girl Crush
If there is one woman who can blend softness and savagery with perfect eyeliner, it is Parul Gulati. She works like she is building an empire, laughs …
Brands
Why Creator Brands Leading The D2C Sector Makes Complete Sense
Creator brands are leading from the front in today's high-octane Indian D2C (Direct to Consumer) economy like never before. From passion projects, cre…
Yuvaa and Snapchat Launch #CareNotControl for Teen Digital Wellbeing
Yuvaa and Snapchat Launch #CareNotControl to Redefine Digital Wellbeing Conversations In a world where “online” and “real life” increasingly overla…
Nailinit Express Launches India’s First Express Nail Bar at Jio World Drive, BKC
India’s Fastest Nail Bar Is Here: Nailinit Express Debuts at Jio World Drive, Mumbai Nailinit Express, India’s first-ever express nail …
MerchGarage Diwali Swag Sale 2025: Your Festival Wardrobe Just Got a Major Upgrade
Diwali is here, and so is the festival-first shopping spree you didn’t know you needed! MerchGarage, India’s favorite hub for trendy, quirky, and stat…
How Sarah Sarosh Turned Coffee Obsession Into Impulse Coffees Brand
If you’ve ever wondered what happens when a creator’s love for coffee turns into a full-blown brand, meet Sarah Sarosh and Impulse Coffees. From YouTu…
Why Conscious Mithaiwala Is the Guilt-Free Indulgence This Diwali
Yeh Diwali, Conscious Wali, because what’s a festival without mithai? India’s festive season is incomplete without the sparkle of diya…
Festivals = Content Festivals: Why Brands Bet Big on Creators Every Festive Season
If India has one thing bigger than cricket, it’s festivals. From Navratri to Diwali, Eid to Christmas, the last quarter of the year is basically a…
From Meme Pages to Media Empires: How Relatable Humour Became Big Business
Remember when meme pages were just badly cropped screenshots and inside jokes only your 3 a.m. group chat understood? Fast forward to 2025, and th…
The Evolution of Creator Merch: From Hoodies to High Fashion
Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest. Fast-forward to 2025, and creator m…