Millennial Star Mithila Palkar emerges as advertisers’ favorite
In a clear demonstration of her immense popularity with advertisers and audiences, the young and talented actor, content creator Mithila Palkar&n…
Brands
Myntra introduces its Style Squad; emerging creators handpicked to be the faces of Myntra’s Social Commerce
Focusing on the influencer-led content, Myntra introduces its one-of-a-kind, Style Squad, an army of stylish, loved, trusted, relatable, diverse,…
Digital creators celebrate Young and Restless lifestyle with Spykar
Spykar, a youth fashion brand aims to recognize the #YoungAndRestless generation's independence and freedom, as well as their accomplishments, produce…
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
The Advertising Standards Council of India released the guidelines for influencer advertising in India on 14th June 2021. After extensive feedback fro…
Prega News’ creator-led campaign for home testing awareness reaches 6.5 lakh users
Mankind Pharma’s pregnancy detection brand Prega News launched an influencer activation in February by roping in 21 regional mom bloggers and content …
#AlexaTurns4: Influencers share why Alexa is a perfect companion for every situation
Amazon India announced the fourth anniversary of Alexa in India. In the last 4 years, millions of Indian customers have used the Alexa voice service i…
McDonald’s India celebrates ‘cupids’ through #2plus1 campaign
To celebrate the epoch of love, McDonald’s India – West & South has come up with a very cool way of celebrating it. Over the years, McDonald’s has…
Digital stars share their stories on taking love lightly for a special campaign by Lay’s
Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the se…
Faasos joins hands with micro & macro influencers for ‘Date A Wrap’ campaign
Every February, customers are offered exciting deals by brands on things that are considered Valentine's Day necessities, especially focusing on coupl…
Mobilla partners with digital creators Virti Vaghani and Samkit Shah to weave ‘Tale of Two – Trilogy’
Mobilla, a lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. Concep…