The hype was real, and Day 2 of the vivo V50e Social Nation 2025 Conference delivered on every promise! From thought-provoking panels to electrifying creator insights, it was a whirlwind of creativity, connection, and innovation. If you missed it, don’t worry—we’ve got the scoop on all the action-packed moments that made the day unforgettable.
Panel 1: Beyond Ads – Should Your Brand Start Its Own Podcast?
Podcasts are the new cool, and this panel proved why brands need to jump on this audio wave. Abhay Maheshwari, the voice behind Laal Chashma, shared his journey of blending storytelling with Hindi literature to build a podcast that resonates across 50+ countries. His poetic flair and ability to connect with listeners made him a crowd favorite. Surbhi Bagga, host of The Overthink Tank, brought her quirky energy as she explained how overthinking everything—from pop culture to AI—can create relatable content that audiences love.
Also Read: Best Performances on Day 1 of vivo V50e Social Nation!
Jivraj Singh Sachar of Indian Silicon Valley podcast shared his hustle-filled journey of cold calls and perseverance that landed him among Spotify’s top business podcasts. Siddhanta Pinto CEO & Founder of OfSpin Media emphasized how audio content is underrated yet powerful for brands looking to build deeper connections. Divay Agarwal of Khooni Monday added a spooky twist with insights on how niche storytelling can captivate audiences. This panel was all about turning up the volume on creativity while proving that podcasts are more than just background noise—they’re a branding powerhouse!
Panel 2: Merch Magic – How Fan Merchandising Supercharges Your Brand!
Fan merch isn’t just about selling products; it’s about creating emotional connections. Saumya Rathor Marketing Director of Lay’s broke down how their campaigns leverage fan culture to make chips more than just snacks—they’re moments of joy. Sejal Kumar brought her Gen Z perspective as she shared how her lifestyle content translates into meaningful merch that fans adore. Neha Sharma, aka Neha Doodles, wowed everyone with her journey of turning art into tangible treasures. From sketches to shelf-worthy collectibles, she’s redefining creator merch as an extension of personal expression.
Suryaveer Hooja added a musical touch by explaining how fan merch can deepen connections between artists and their listeners. This panel was a colorful mix of creativity and commerce, proving that fan love is the ultimate superpower for brands!
Panel 3: Marketing 3.0 – Future Tech, AI & Creativity in Brand Strategy!
The future is here, and it’s tech-driven! Cecilia Oldne brought her investor lens to discuss how AI is shaping brand strategies for lasting impact. Rida Tharana kept it real by emphasizing authenticity in collaborations—when creators genuinely love a brand, the connection shines through.
Prithwiraj Choudhury from Universal Music India tied it all together by showcasing how AI and creativity are reshaping music marketing strategies. This panel was all about staying ahead of the curve while embracing innovation and imagination to redefine branding for tomorrow.
Panel 4: Creators – The New Marketing Currency!
Creators are no longer just influencers—they’re shaping industries! Rohit Raj from BB Ki Vines shared his blueprint for building from scratch while leading with purpose. Mohamed Beiraghdary (Mo Vlogs) dropped wisdom bombs on how creators can drive real value by connecting authentically with their audiences.
Bernard Hennet from My Mother Agency highlighted why creators are now the backbone of modern marketing campaigns. This panel celebrated creators as unstoppable forces who are rewriting the rules of marketing with influence and ingenuity.
vivo V50e Social Nation Vibe Check!
vivo V50e Social Nation Conference Day 2 wasn’t just about panels—it was a vibe! The energy was electric, the conversations were inspiring, and the creators were nothing short of iconic. From fashion-forward red carpet moments to meaningful discussions on future trends, this day embodied everything Gen Z loves—fun, relatable content mixed with big ideas.
If you weren’t there, you missed out on witnessing creativity collide with commerce in ways that left everyone buzzing with excitement. vivo V50e Social Nation 2025 isn’t just a festival; it’s where ideas turn into movements.
