Tira Beauty just turned TWO – and they’re celebrating the only way they know how: in full glam mode. Known for their modern, digital-first approach to beauty, Tira Beauty has spent the last two years redefining skincare, makeup, and self-expression for Gen Z and millennials alike. And now, as they blow out their second candle, they’re turning up the heat with an anniversary campaign that’s as bold and playful as their brand DNA.
This year’s theme? “Better in Duos.”
From beauty besties to content crushes, Tira Beauty showcases its anniversary sale with dynamic creator duos who are doubling the drama, fun, and of course – UNBELIEVABLE discounts! Each pair brings their unique flair to the campaign, showing off how beauty routines (and shopping sprees) are just better together. Whether it’s skincare secrets or viral lip combos, these duos serve lewks, laughs, and love across your feed.
Saniya & Taneesha Mirwani: Glam That Runs in the Family 👯♀️
Sister duo Saniya and Taneesha Mirwani brought major main character energy to Tira Beauty and its campaign. Known for their fresh, feel-good content and picture-perfect aesthetics, the Mirwanis showed us that when it comes to beauty and shopping, two is always better than one. Their reel is a masterclass in sibling synchronicity, but make it fashion.
Also Read: Double the Magic: Alia Bhatt and Chandni for L’Oréal Paris!
Sukriti & Prakriti Kakar: Double the Voice, Double the Vibe 🎶💋
Singing sisters Sukriti and Prakriti Kakar turned their harmony into high-glam energy. Just like they can’t live without each other, they introduce their own beauty must-haves from Tira Beauty that are impossible to live without! Whether it’s lipstick swatches, beauty blenders or skincare, this duo made a case for twinning and winning.
Ankush Bahuguna & Shibani Bedi: Sass, Sarcasm & Slay 💅
This duo came, saw, and served—with commentary. Ankush and Shibani brought pure comedic chemistry to this campaign! Taunting each other about hoarding Tira Beauty’s PR packages with the sale, they brought a fun GRWM aspect to the beauty influencers trend. With sharp liner, and even sharper banter, their collab reminded us that makeup isn’t just about looking good; it’s about feeling fabulous and having fun while doing it!
Bipasha Banikya & Chaitra Poojary: Soft Glam Meets Cool Girl Energy 🌸🔥
From pearly outfits to full-on masti, Bipasha and Chaitra gave us effortless, aesthetic beauty while talking about the Tira Beauty sale. Whether you’re team skincare or team shimmer, this duo delivered sisterhood vibes with high-impact glam, making it look as easy as a two-step routine!
Sakshi Shivdasani & Naina Bhan: Chaos, Clubbing & Fun 💥
This duo is a walking, talking moodboard that cracks us up. Sakshi and Naina’s reel is giving ‘main feed and close friends’ energy—equal parts glam and goofy. With cheekbones that cut and chemistry that clicks, they’re the cool girls we wish we were going to the club with!
Sumukhi Suresh & Erika Packard: Beauty, but Make it Unfiltered 🫶💄
Sumukhi’s sharp humor meets Erika’s model glam in a reel that’s breaking beauty norms and making us laugh-cry in the best way. They reminded us that beauty content doesn’t have to be serious to slay —sometimes it just needs a red lip and some fun comedy!
Vishnu & Malvika: Roommate Chaos Meets Tira Glam! 🤩
Bringing peak roommate energy to the party, Vishnu and Malvika literally brought the house down with their hilarious skit for Tira’s campaign. From beauty banter to playful product fights, their reel gave us major “hide your serum before she steals it” vibes. So now the real question is—what are you gifting your roommate from the Tira sale so she stops stealing yours?
Arisha & Amitha Sharma: Glow-Getters with a Side of Sass 💖✨
Only two years apart and totally in sync (well, mostly), Arisha and Amitha brought a real sisterhood vibe to their Tira Beauty reel. With adorable interruptions, overlapping product recs, and the kind of playful bickering only sisters can get away with, their video felt like raiding your sibling’s vanity—but with permission (kinda). From their shared love for that one perfect lip tint to their must-have moisturiser, the duo gave us a peek into their beauty routine and their bond. The Tira sale might be the occasion, but the real spotlight? That sweet, chaotic, ride-or-die sister energy.
Bollywood Brings the Star Power to Tira’s Celebration ✨
What’s a beauty birthday without some serious Bollywood sparkle?
Kiara Advani brought her signature glow and effortless glam to the Tira celebration—think radiant skin, a flawless pout, and that red carpet aura. But the glam didn’t stop there. Suhana Khan also joined the party, literally blowing out the candles (and our minds!) in one of the most aesthetic campaign moments. With these A-listers hopping on the Tira train, the message is loud and clear—this is the beauty brand everyone’s watching (and shopping from). Because when Bollywood shows up to your birthday? You know you’ve made it!
The Mini Influencer Magic: Real Reviews, Real Glow ✨
While the spotlight shone on major creators and celeb cameos, Tira Beauty made sure the mic reached everyone – especially the micro and nano influencers. From GRWM reels and aesthetic shelfies to no-filter reviews and skin realness, these creators delivered the kind of content that feels like a bestie’s recommendation, not an ad.
What made it even better? Many of them shared personal discount codes, giving followers a little extra off while supporting creators directly. It’s beauty marketing, but make it community-first. Because in Tira’s world, inclusivity isn’t a trend — it’s the real glow-up.
More Than a Birthday – It’s a Beauty Movement!
Tira Beauty’s 2nd anniversary wasn’t just a sale—it was a statement. A celebration of community, creativity, and connection, brought to life by a dazzling mix of celebrity icons, content creators, and everyday beauty lovers. From high-glam moments to relatable reels, from star-studded cameos to roomie chaos and real reviews, the campaign reflected the real face of beauty in 2024: inclusive, expressive, and full of heart.
By spotlighting everyone—from Bollywood stars to micro creators—Tira Beauty reminded us that beauty is no longer top-down. It’s shared, co-created, and most powerful when it brings people together. If year two looked like this, we can’t wait to see what they do next.
Because with Tira, it’s never just a product drop—it’s a party, a platform, and a powerful reminder that everyone deserves their moment to glow. Here’s to more years of slay-worthy skin, iconic content, and beauty that comes in twos (or more). Happy Birthday, Tira — keep glowing ♥️
