This Mother’s Day 2025 brought out the best (and a few tears) in all of us, as our favourite creators teamed up with brands to give every desi maa the spotlight she deserves. From heartfelt shayaris to luxury giveaways, this year’s campaigns were all about celebrating the chaos, care, and constant sacrifices of our mothers!
RJ Princy Parikh: Celebrating Moms with Shayari and Smiles 🥹
RJ Princy Parikh teamed up with Spoyl on Flipkart this Mother’s Day for a family-friendly fashion reel, showcasing the kind of outfits that make perfect gifts for the moms in our lives. Known for her shayaris that make you laugh, cry, and feel all the feels, Princy brought her signature mix of humour and heart to this fun, feel-good campaign.
With her effortless storytelling and relatable mom moments, this reel is a perfect reminder that whether it’s a trendy kurta or a cozy saree, a little fashion can go a long way in making your maa feel extra special.
Dolly Singh x Simple Skincare India: Embracing Natural Beauty 🌿 ✨
Dolly Singh brought the wholesome, bestie-to-maa vibes this Mother’s Day with a fun, feel-good reel for Simple Skincare India. Playing on the idea that your maa can be your first (and forever) bestie, Dolly’s reel celebrated that special, sometimes chaotic, always unconditional bond we share with the women who raised us.
With her signature mix of sass and sentiment, Dolly showed that even skincare can be a love language, reminding us to share a little self-care with the ones who’ve always had our backs. Because if there’s anyone who deserves a little glow-up, it’s them.
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Kritika Khurana x Just Cavalli: Maa’s Time for a Stylish Tribute ⌚💕
Kritika Khurana, the queen of effortless style, made Mother’s Day a little extra this year with a Just Cavalli watch giveaway. Known for her boho-chic vibes and fearless fashion, Kritika’s campaign celebrated moms who lead with both style and strength.
The giveaway was a perfect nod to the timeless beauty and resilience of moms, reminding us that while time flies, maa ka pyaar stays constant. Plus, a little wrist candy never hurt anyone. It’s the kind of campaign that makes you wish you could gift your mom the world, but a stunning watch is a good place to start.
Badshah Masala – #MaaFirst (Because Maa Always Deserves the First Bite) 🍛❤️
Badshah Masala kept it old-school emotional this Mother’s Day with their #MaaFirst campaign, serving up a spicy dose of nostalgia. Influencers like Sonia Katak, Seema Marathe and Ansh Dhote recreated their moms’ favourite dishes, bringing those heartwarming, kitchen-table memories back to life.
It’s the kind of content that makes you miss home, your mom’s cooking, and those chaotic family dinners where the rotis keep coming and the stories never stop. When it comes to comfort food, nothing hits quite like maa ke haath ka khana — full of flavour, love, and a whole lot of feels.
AJIO – Overcoming “TrauMAA” (Because Being a Mom is a Full-Time Job) 👗
AJIO brought the laughs this Mother’s Day with their cleverly titled “TrauMAA” campaign, spotlighting the daily chaos that is #MomLife. From never-ending multitasking to random tantrums, this campaign perfectly captured the drama, trauma, and triumphs of motherhood with a wink and a nudge.
Real-life parenting fails, chaotic school runs, and those hilarious “mom logic” moments took center stage, giving a much-needed shoutout to the perfectly imperfect reality of being a mom. It’s the kind of campaign that makes you realize, if moms had a resume, “expert crisis manager” would be right at the top.
As we scroll through these campaigns, it’s clear that our favourite creators nailed it this Mother’s Day — celebrating the maa energy that makes life a little crazier, a lot sweeter, and always a bit extra. Because at the end of the day, moms are the real main characters, and Mother’s Day is just a small reminder of all the big ways they show up for us, every single day!
