If there is one woman who can blend softness and savagery with perfect eyeliner, it is Parul Gulati. She works…
Creator brands are leading from the front in today's high-octane Indian D2C (Direct to Consumer) economy like never before. From…
Yuvaa and Snapchat Launch #CareNotControl to Redefine Digital Wellbeing Conversations In a world where “online” and “real life” increasingly overlap,…
India’s Fastest Nail Bar Is Here: Nailinit Express Debuts at Jio World Drive, Mumbai Nailinit Express, India’s first-ever express nail…
Diwali is here, and so is the festival-first shopping spree you didn’t know you needed! MerchGarage, India’s favorite hub for…
If you’ve ever wondered what happens when a creator’s love for coffee turns into a full-blown brand, meet Sarah Sarosh…
Yeh Diwali, Conscious Wali, because what’s a festival without mithai? India’s festive season is incomplete without the sparkle of diyas,…
If India has one thing bigger than cricket, it’s festivals. From Navratri to Diwali, Eid to Christmas, the last quarter…
Remember when meme pages were just badly cropped screenshots and inside jokes only your 3 a.m. group chat understood? Fast…
Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest.…