Festivals = Content Festivals: Why Brands Bet Big on Creators Every Festive Season
If India has one thing bigger than cricket, it’s festivals. From Navratri to Diwali, Eid to Christmas, the last quarter of the year is basically a…
Brands
From Meme Pages to Media Empires: How Relatable Humour Became Big Business
Remember when meme pages were just badly cropped screenshots and inside jokes only your 3 a.m. group chat understood? Fast forward to 2025, and th…
The Evolution of Creator Merch: From Hoodies to High Fashion
Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest. Fast-forward to 2025, and creator m…
Ansh Dhote on Ganpati Memories & His Podcast Shut Up Beta
Ganpati season in Mumbai is a whole vibe - dhol beats in the streets, modaks at every house, and a city that comes alive like never before. For creato…
Rise & Fall: Amazon MX Player’s High-Stakes Reality Show Promo Out Now
Forget the mundane, because your screen is set to explode with non-stop entertainment, drama, and surprises starting 6th September! Amazon MX Player, …
From Matcha to Mrucha: Creators Turning Trends Into Brands
Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you saw it on your feed? From whipped coffee t…
CreatorVerse Weekly: Who Won, What Launched & Why It’s Viral
If you thought creators were just making Reels, think again. This week, they were at stadiums, on billboards, in boardrooms, and even on one of the wo…
Amazon MX Player Drops Sena – Guardians of the Nation Trailer
Some stories don’t just get told, they stand tall, much like the spirit of a soldier standing tall at the border. This Independence Week, Amazon MX Pl…
All About Music 2025 Is Here To Make The Most Of ‘Momentum’
All About Music, India’s premier B2B conference for the music industry, returns for its 9th edition this year. The conference is taking place at Grand…
Nishorama: The Bold, Desi Rebellion Led by Two Young Dreamers
From Gym Buddies to Gen-Z Designers: Meet the Founders of Nishorama In a world of beige basics and seasonal fast fashion, Nishorama enters …