Categories: Blogs

What You Need to Know About Facebook’s $ 1 Billion Investment in Creators

The era of digital content creation has seen several people step up creating content of all genres and even give rise to new genres. While many people benefit from it, the social media platforms too see this era as a catapult for expanding their user base. Speaking of content creation, Facebook has confirmed a billion dollar investment in creator-made content! 

via GIPHY

Here are all the details:
Facebook plans to pay out $1 billion to creators over the next year and a half i.e. Throughout 2022. The money will be given to creators who use products (listed under Facebook) in different ways. On Facebook, creators can get a cash bonus for running ads on their videos or reaching certain tipping milestones during livestream. On Instagram, content creators can get paid for enabling ads on their IGTV videos, get tipped on livestreams, or by creating popular videos on Reels.

Facebook'sFacebook's
Source: Facebook

As of now the money is available to creators on an invitation-only basis and new options for generating monetary revenue will be announced later. Facebook indicated it would expand the availability to more creators some time later in the year, launching a “dedicated place for bonuses within the Instagram app this summer and in the Facebook app this autumn.” Mark Zuckerberg, Facebook CEO says that the initiative is meant to make Facebook “the best platforms for millions of creators to make a living,

According to the Verge: “Facebook’s approach is more confusing than other companies, framing the money as a “bonus” for completing various activities and goals, rather than focusing on a single product. But the intention seems to be investing cash to juice the company’s many different services all at once, helping them stand out as the apps start to see new competition from companies like TikTok and Clubhouse. Last month, Facebook announced that it wouldn’t take a cut from creators making money with a number of its services until 2023, in another attempt to make the network more appealing.

With this move, Facebook seriously aims to turn content creators into a new source of revenue.  With ad problems someplace else on the platform, direct tipping and payments can offer the enterprise a backup in the event that they develop to a large enough scale. But in saying that the process has a long way to go. 

Siddhartha Dange
A fandom whiz weaving stories from neurons to frame a narrative while being a cerevisaphile and a patron for endless conversations.
Siddhartha Dange

A fandom whiz weaving stories from neurons to frame a narrative while being a cerevisaphile and a patron for endless conversations.

Leave a Comment

Recent Posts

Farah Khan & Dilip’s Cooking Channel Is The Most Wholesome Corner Of YouTube Right Now!

What do you get when you mix Bollywood sparkle, home-cooked magic and two people who…

4 days ago

Manasi Mau: Building Dreams, Brick by Brick – A Journey of Grit, Growth and Self-Belief!

When Manasi Mau uploaded her first YouTube video on July 3, 2017, she wasn’t following…

4 days ago

Twin Triumphs & New Beginnings: The Rise, Stardom and Evolution of Chinki Minki!!

Surabhi and Samriddhi Mehra, popularly known as Chinki Minki, are among India’s most recognized digital…

4 days ago

Creatorverse: This Week’s Buzzing Moments in the Creator Galaxy!

The creator universe never sleeps and this week, it’s been positively electric! From bold business…

1 week ago

Shirley Setia Launches Island Beauty: A New Chapter for the Multi-Talented Star!!

If you’ve been following Shirley Setia’s journey, you know she’s never been one to stay…

2 weeks ago

From Dubai to Bollywood? Farhana Bodi’s Stylish India Visit Has Everyone Talking!!

Dubai-based influencer and reality TV star Farhana Bodi, best known for her appearance on Netflix's…

2 weeks ago
AddThis Website Tools