Twitter rolling out the ‘Pin Reply’ update soon!

Ever get a great response that you really want more people to see? Don’t worry Twitter is soon planning on rolling out a new update where a user gets the option to showcase their favorite top replies with a new ‘Pin Reply’ option.

This is currently in testing as shown in the tweet attached below by the reverse engineering expert Jane Manchun Wong looks close to the actual release.

As you can see below, Jane has discovered a new introductory screen for pinning a tweet reply, which explains the basics of the process. Jane first discovered the initial test of a similar option back in May.

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As per this example given the new update of tweet reply pinning is where a user can tap on the three dots menu on any response, then they can keep that reply at the top of the thread, maximizing exposure for that specific interaction.

Which, as noted, could be good for highlighting celebrity engagement, or to help highlight the best responses to your tweets. It may also be a means for brands to help enhance community engagement, by inviting the most creative replies, then pinning the best response.

The main purpose here adds as an additional control element to your tweet experience. Twitter has added a range of tools on this front over the past year, from reply controls to Communities to removing yourself from a tweet conversation.

Twitter is working to give users even more capacity to manage exactly how they engage and interact within the app, with pinned replies adding another small enhancement in this context. This will be another element to experiment with, and there could be various ways to utilize the option within your tweet process.

And it looks to be coming soon – so Twitter is planning to keep the user in the loop for any updates on any progress.