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Snackfluencers: Why Food Creators Are Becoming the New Lifestyle Gurus

Food content has always had a special place on our feeds. From sizzle shots to decadent chocolate pours, we’ve all…

3 months ago

The Rise of Poetry, Stand-Up & Spoken Word Online

Scroll through your feed and you’ll notice something, people aren’t just laughing at memes or vibing to music anymore. They’re…

3 months ago

If It’s Instagrammable, It Sells: The Aesthetic Economy of Creators

Let’s be real, half the time, we don’t buy something because we need it. We buy it because it looks…

4 months ago

From Matcha to Mrucha: Creators Turning Trends Into Brands

Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you…

4 months ago

How Aditya Thakare Went from Social Media Star to Dhadak 2 Actor

From making audiences laugh online to lighting up the big screen, Aditya Thakare is living a dream many creators aspire…

4 months ago

How Creator Collaborations Win Audiences in 2025

If you’ve been on the internet lately (and we know you have), you’ve probably noticed something: creator collabs in 2025…

4 months ago

W.i.S.H.’s Debut Album ‘Sweetburn’ Is Here And It’s On Fire

India’s first Pop girl group in 23 years, W.i.S.H just dropped their highly anticipated debut album, Sweetburn. At a time…

4 months ago

Amazon MX Player Drops Sena – Guardians of the Nation Trailer

Some stories don’t just get told, they stand tall, much like the spirit of a soldier standing tall at the…

4 months ago

Tarini Shah: Brand’s Gen-Z BFF or The Gen-Z IT girl?

If you’ve been on Instagram or YouTube in the last few years, chances are, you’ve seen Tarini Shah pop up…

4 months ago

From Reels to Real Life: This Creator Duo Is Sibling Goals

There’s sibling love - and then there’s “we share a content calendar and a camera roll” love. Meet Gurleen &…

4 months ago