Categories: BlogsTechnology

Snapchat tests replies for Spotlight: short video feature for creators

Snapchat is testing a new feature for creators where it will allow replies to its ‘Spotlight videos’. The company states that is one of the top-requested features from users. Snaps says the feature will help creators on the platform to build their community as well.

This new feature will allow audiences to leave a text reply on a creator’s Spotlight video. The reply is moderated first before being sent to the creator. The creator of the Spotlight video will have the power to control which replies can appear publicly for other viewers to see.

SnapchatSnapchat
Source: AXIOS

Also Read: International Yoga Day- Yoga lessons ft. four Yoginis

The company states that the feature has been “thoughtfully and carefully designed to bring the benefits of community and connection”. It should be noted that the feature for public replies is only rolling out to the Spotlight segment on Snapchat. This feature is not available on friends’ Stories. Snap notes that public replies to private Stories would “fuel toxic and inauthentic behaviors.”

Snapchat says it will have “protections in place to keep minors safe and confidential in-app reporting available for both the creator of the Spotlight Snap and Snapchatters who views their Spotlight Snaps.” The feature is being opened for testing in New Zealand first and it will expand to more markets over the coming months.

This is a significant shift for Snapchat, given its focus on more private, intimate connections – though users will have full control over the display, or not, of comments. Snapchat has long been very careful to control public comments. For example, the platform still doesn’t allow public comments or replies to friends’ Stories.

Source: Social Media Today

As you can see in the above picture, some users are now able to reply directly to a Spotlight video, with the text comments then displayed on the clip (only if approved by the creator).

Social Nation
Social Nation

Leave a Comment

Recent Posts

MrBeast Is Calling: Ready for the Craziest Collab in Internet History!!

Move over, ordinary collabs - MrBeast is about to take the internet where it’s never…

1 day ago

VIRAL ALERT: Ashish Chanchlani & Elli Avram’s “Chandaniya” Music Video Steals the Spotlight!

If you’ve been anywhere near Indian social media lately, you couldn’t have missed the firestorm:…

2 days ago

Freshly Popped Trends: July’s Hottest Social Media Updates You Need to Know!

From algorithmic experiments to feature-packed rollouts, here’s your monthly fix of everything shaking up the…

3 days ago

Creatorverse Weekly: New Launches, Global Tours, Instagram Milestones & More!

This week CreatorVerse, we have our finger on the pulse of India’s buzzing digital scene,…

4 days ago

Prajakta Koli on TIME100: Content Queen, Actor & now Author – She’s Doing It All!

From a small-town RJ with big dreams in Mumbai to rubbing shoulders with international icons,…

5 days ago

Watch Gutar Gu Season 3 on Amazon MX Player – A Realistic Take on Young Love & Growing Up!

Amazon MX Player’s beloved young adult romance series Gutar Gu from the Oscar winning Sikhya…

1 week ago
AddThis Website Tools