Snapchat launches Custom Landmarkers to tell richer stories about their communities through AR

In an attempt to advance the Snap AR platform, Snapchat has rolled out ‘Custom Landmarkers’ in Lens Studio, letting creators anchor Lenses to local places they care about – from statues to storefronts. The newer addition allows them to tell richer stories about their communities through AR.

The photo sharing app claims that 250,000 lens creators can build the next generation of computing experiences.

In an official blog, the company stated that it continues to evolve it’s augmented reality platform and wants to ensure the experiences creators make ultimately support the wellbeing of our community and improve the ways they relate to the world around them. 

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In addition, Snapchat also mentions that ‘Custom Landmarkers’ are discoverable through physical Snapcodes at the landmark, or on a Lens Creator’s profile. The moderation team approves all Lenses before they’re publicly accessible to ensure that they comply with our Community and Lens Submission Guidelines. 

There’s an infinite number of places for our AR creator community to build anchored, location-based Lenses – ranging from experiences that are entertaining, educational, or can even help businesses grow.