Goibibo Launches it’s new campaign with Prajakta Koli, Vihaan and Sanjana

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Guess who’s backk?! Technically, Prajakta Koli has never left the spotlight and is shining brighter than ever with one feat after another. Soon after glimmering on the silver screen with her debut feature film Jug Jug Jeeyo, Prajakta is flooded with endorsements and collaborations. The newest in the town is that with Goibibo where she advertises their special discount. It’s pouring deals and who are we to complain?

Prajakta Koli Reunites With Old Friends

The popular web series, Mismatched has earned Prajakta a lot of fame. She and Rohit Saraf became the poster child for love and served some major couple goals. Alongside themes of romance, the show also is a beautiful depiction of friendship. To honour their on-screen bonding and their off-screen camaraderie, Prajakat Koli has collaborated with her Mismatched co-stars Vihaan Samat and Sanjana Sarathy for Goibibo’s latest campaign.

The Advertisement

Prajakta, Vihaan and Sanjana are three friends planning a trip to Goa, navigating the hotel cost among the three of them. While the hotel costs 4000 rupees, Prajakta announces to her friends to dutch 1000 each. At which her friends make fun of her calculations, but Goibibo deal steps in giving a thousand rupees off on hotel bookings.

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Their friendly comfort and past familiarity can be seen in the latest Goibibo campaign and it is not difficult to picture them as three friends working out the famous Goa plans. Ahead of the release of the digital campaign, the three stars made a subtle announcement of their collaboration by sharing a picture on their Instagram handle, letting her followers know that there is something cooking but not delving into the details. 

While we are very happy to see our Content Creator touch newer heights with big brands falling into her ambit, we are all pumped to use the discount on our next trip.

Previous Goibibo campaigns we love

Goibibo is a part of the Ibibo group that facilitates travel bookings including flights, trains, buses, cabs and hotel bookings. They also have a list of pre-decided holiday packages both within the country and outside. 

Known for its quirky advertisements and interesting digital campaigns, Goibibo has always been ahead in its marketing game. They have previously worked with big Bollywood celebrities including Deepika Padukone, Vicky Kaushal and Shahrukh Khan. They also have partnered with many cricketers including Virat Kohli and Dinesh Karthik. 

One of their most iconic marketing campaigns has been the #FullVasool wherein the guy became a household name. Picking some of the famous or rather infamous habits of Indians where we maximise the usage of a product, Goibibo marketed their holidays as a ‘full vasool’ experience giving the best use of money. They used this campaign to throw some light on their holiday packages. 

The latest #SabkaYaarDegaHazaar is definitely going to be Goibibo’s yet another successful marketing campaign. While percentage discounts are common in the hotel industry, the calculations can be tough for customers. A flat thousand rupee discount will surely attract more new users, towards whom the deal is targeted.

The latest offer will be valid on Goibibo’s wide range of hotels, villas, home stays, hostels and apartments. The discount can be applied using the Coupon code “WELCOME.” The advertisement is conceptualised by Magic Circle Communications.

If you did not watch the ad already, do it now!

Rishi Jain

Rishi believes in experiences over possessions. A healthy political discussion is her espresso shot. She loves all things Bollywood and finds solace in words.

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