McDonald’s India’s New McSavers+ Campaign Doesn’t Add Up

Guess who’s back and better than ever? McDonald’s is here with the new McSavers+ campaign, bringing you unbeatable deals and math equations that even Sir Isaac Newton can’t solve! Owned & operated by Westlife Foodworld, McDonald’s India (West & South) has launched its new McSavers+ campaign, which challenges the conventional rules of value with the tagline “It Doesn’t Add Up.”

This quirky new campaign aims to attract consumers with enticing snack and beverage combos, defying traditional pricing norms. It leverages math to highlight the great value of McSavers+.

65+49=69

What does this equation mean? Let’s decode it!

You can now enjoy the new Chicken Surprise Burger for only INR 65 and a classic Coke Float for INR 49. Instead of paying the expected total of INR 114, you only pay INR 69. But how? Let’s find out further.

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Sir Isaac Newton Returns

The McDonald’s campaign includes a TV commercial that begins with two Gen Z kids at a McDonald’s counter. While surfing around the menu board, they come across an unbelievable offer – a Chicken Surprise for INR 65 and a Coke Float for INR 49, yet the total is just INR 69! Their confusion is humorously compared to solving complex math that would baffle even Newton.

The scene then shifts to Isaac Newton under a tree, humorously struck by a Chicken Surprise Burger while enjoying a Coke Float. This strange incident inspires the genius, symbolizing a breakthrough in understanding the unbelievable value. The tagline ‘Value so good, it doesn’t add up‘ blends historical wit with modern value expectations in the commercial.

Marketing OP’s Word

Arvind RP, Chief Marketing Officer, McDonald’s India (W&S) said, “We are delighted to launch the McSavers+ campaign targeted at the youth. Our constant aim is to make delicious feel-good moments easy for everyone and democratise access to delicious food, being easy on the wallet. We have ensured that every aspect of this campaign – from the enticing price points to the playful and engaging communications – has been meticulously crafted to resonate with Gen Z, a key audience for McDonald’s.”

Furthermore, Chief Creative Officer of the DDB Mudra Group, Rahul Mathew said, “Value has become such an overused word and a blind spot in the retail world. We needed a new way to communicate the same to our GenZ audience. And so we decided to take them through the math (or the lack of it) in our offers. And who better to take them through it than someone who probably scored A++++ in his math class – Issac Newton.”

Strategic Moves By McDonald’s

In addition to traditional media, McDonald’s India is also leveraging digital platforms. Content creators like Nirajj a.k.a signboard_wala picked on a quirky trend to reach a wider audience, especially millennials and Gen Z, who are most likely to be attracted to quick, affordable dining options. Social media challenges and interactive online content are part of this digital strategy, which has surely encouraged engagement and has become the talk of the town around the McSavers+ menu.

Try out the new McSavers+ snack options which include favorites like the iconic McAloo Tikki, Pizza McPuff, McEgg Burger, Regular Fries, and the new Chicken Surprise. You can enjoy any of these delicious snacks along with a refreshing Coca-Cola beverage for just INR 69. Go out and treat yourself now!