LinkedIn rolled out ‘Funny’ Reaction

According to LinkedIn Official Blog, they have rolled out a new Reaction on LinkedIn, with ‘Funny’ being added to the six other emoji response options on LinkedIn posts.

App researcher Nima Owji claims, as seen in the tweet below, that the social network, known for being a platform aimed at the corporate and more serious scope, is about to launch a new way for its users to express themselves in posts through the “laugh” emoji.

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It is coming and giving you a simple way to express that a LinkedIn post has ‘made you laugh, felt humorous, or offered light-hearted fun in a professional context.

For context, the funny reaction has been a highly requested feature.

Celebrate – Expresses that you’re celebrating an announcement, congratulating a personal or professional milestone, or praising an accomplishment. For example:

• Welcoming a new team member.
• Securing a speaking opportunity, getting promoted, or landing a new job.
• Completing a successful project launch on time or fun team offsite to end a strong quarter.

Support – Expresses that you empathize with someone’s experience or support them during a challenging time. For example:

• Demonstrating you’re there for a connection who was vulnerable about their journey in finding a new job.
• Encouraging a coworker who is finding work from home difficult to manage.

Funny – Expresses that the post made you laugh, felt humorous, or offered light-hearted fun in a professional context.

Love – Expresses that the post is heartwarming, resonates with you, or makes you feel an overall sense of appreciation or happiness. For example:

• When your child visits you at work and thinks you have the greatest job in the world.
• Posts about the importance of work-life balance.
• Witnessing a colleague achieve a goal.
• Thanking your past mentors who helped you get to where you are today.

Insightful – Expresses that you thought the post made a great point, offered a new idea, or shared helpful insights or advice. For example:

• When your company encourages you to take a day off each month to work on a project that you’re passionate about.
• Posts about tips and tricks.

Curious – Expresses that you’re intrigued by a thought-provoking perspective or question, and you want to learn more. For example:

• Asking what people think about a professional trend.
• Debating whether a graduate school makes sense at this stage in your career.

Importance of ‘Funny’ reaction –

• Laughing along with a coworker who shared a funny virtual meeting mistake while working from home.
• Sharing an inside joke relevant to your role or industry.
• Heartwarming humor that shows vulnerability.

The new “laughter” reaction can serve to “break the ice,” and the formality that Linkedin has had for years, bringing a good opportunity for brands to increase the engagement in posts and the possibility of capturing new users on social networks. Brings a possibility of maintaining a professional social network in a lighter and less plastered way, bringing a touch of humor to the daily lives of the platform’s members.

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