Fujifilm India Pvt. Ltd. has launched a special social media campaign titled #WomanOfMyOwn to celebrate the journeys of some of India’s leading women content creators. An initiative on Women’s Day, Fujifilm Instax will tell the stories of women who showed courage and grit to chase their dreams. This will be done through short videos, aimed to encourage their spirit and inspire others on Women’s Day.
The brand has shortlisted 5 remarkable creators from categories including fashion, lifestyle, travel, and art. The journeys of creators Naina Modi, Himadri Patel, Jhanvi Bhatt, Urvi Pawani, and Lavanya will be showcased through 60-second videos that will include key moments and milestones that they have witnessed over the years.
Fujifilm Instax will post this on their Instagram handle, in line with Instax’s ethos of capturing memories instantly only to save them forever.
Besides this, the creators will also be expressing themselves through creative videos related to their areas of expertise such as traveling, dancing, fitness, cooking, or other forms of art, using the hashtag #WomanOfMyOwn and tagging Fujifilm in their posts. This activity will highlight their journey of becoming a woman they are truly proud of.
Speaking about the campaign, Arun Babu, General Manager, EID, Optical Devices, and Instax Division, Fujifilm India, said, “Women have broken biases, challenged societal norms, and chosen unconventional, bold paths for themselves regardless of what society has thought or spoken about. This campaign is part of our efforts to recognize and salute women who have been relentless forces to reckon with and choose their passion. They dream unapologetically. Here’s to the spirit of all women!”
Recently, Instax also introduced a limited-edition Cupid Box for Valentine’s Day and partnered with leading online creators to celebrate the spirit of love
For creators today, fashion is no longer just about what you wear. It is about…
For most stand-up comedians, a live show is where punchlines land and audiences laugh. For…
At a time when digital entertainment is often dominated by high-concept dramas and larger-than-life stories,…
For years, audiences have discovered Sairaah through a phone screen. Whether it was an unplugged…
For more than two decades, Abhijit Vaghani has been behind some of India's most memorable…
For millions of Indians, Mayo Japan is already a familiar face. The Japanese creator, whose…
Leave a Comment