Everything you need to know about ‘Overlay Ads’ on Facebook Reels

In a recent development, Facebook has rolled out Reels globally with a view to creating new ways for Creators to make money. Facebook is expanding the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe. Also introducing better ways to help creators to earn money, creation tools, and more.

In depth

After launching the fastest-growing content format in the US, creators like Kurt Tocci shared original comic skits, Ling and Lamb try new foods, and Niana Guerrero did the trending dances like the #ZooChallenge.

Reels will be Playing Bonus Program, part of our $1 billion creator investment, which pays eligible creators up to $35,000 a month based on the views of their qualifying reels. In order for the creators to earn meaningful income from the monetization products like in-stream ads and Stars, direct monetization options for Facebook Reels through ad revenue share and fan support.

More Editing Features

Remix: Create a reel alongside an existing reel that is shared publicly on Facebook.

60-second Reels: One can make reels for up to 60 seconds.

Drafts & Video Clipping: Soon the users will be able to create a reel and “Save As Draft”. Along with that one can also see video clipping tools that will be out soon.

Also read: Meta led Facebook pushes for creator discoverability with podcasts

Who all are eligible?

If as a user you’re currently eligible to monetize your videos with in-stream ads for on-demand on Facebook, then you’ll also be eligible to monetize your reels with overlay ads. No need to opt-in, the reels you share publicly on Facebook are automatically eligible to monetize with overlay ads.

Steps to incorporate Overlay ads in Reels

• After adding your creative for a reel, tap Stickers on the right hand menu panel.
• Below the Stickers tab, tap Ad.
• Tap Add Sticker Ad.
• Adjust the positioning of the sticker ad frame to your reel.

Facebook will choose an ad to display in this frame that is suited to the viewer. Keep in mind that just because you insert a sticker ad frame, an ad won’t necessarily be included.

Sneha Yadav

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