Navigating Social Media Trends 2024: A Guide for Indian Brands
Did you know that the average Indian spends over 3.2 hours on social media every day? In an era dominated by likes, shares, and viral trends, staying …
Brands
82°E Ventures into Body Care with ‘Art of Leisure’ Campaign
82°E, the self-care brand co-founded by Deepika Padukone and Jigar Shah, has announced its expansion into the Body Care category. This move comes with…
Uber Eats Brings Ross And Rachel Back: New Super Bowl Ad Features Jennifer Aniston, David Schwimmer
Uber Eats got everyone talking with its exciting Super Bowl teaser featuring former football player David Beckham and his wife Victoria Beckham. The b…
Snapchat Launches New Campaign: ‘Less Social Media, More Snapchat’
Social media platforms have recently been on the radar for all the wrong reasons. While Meta CEO Mark Zuckerberg issued a public apology to the famili…
Coca-Cola Introduces Label-Less Packaging Trial for Sprite and Sprite Zero
Coca-Cola has raised the curtains over an innovative trial initiative aimed at reducing packaging waste and simplifying recycling processes for its po…
End of an Era: Fever FM Shuts Down Operations
In a surprising turn of events, popular radio station Fever FM, owned by Hindustan Times, announced that it will be ceasing its operations. This unexp…
Google Focuses On Inclusivity In BTS Video of Super Bowl Ad for Pixel 8
Tech giant Google is gearing up for the Super Bowl with its latest ad for the Pixel 8 smartphone, showcasing the device's capabilities in aiding visua…
DBS Bank Educates GenZ On Budget With ‘Sounds Of Budget’
DBS Bank India has once again taken a unique and creative approach to demystifying the Union Budget for the younger demographic with the launch of its…
A Look Back at Mark Zuckerberg’s Apology Timeline
Mark Zuckerberg, the CEO of Meta Platforms (formerly Facebook), has become a familiar face in the realm of public apologies. Unlike his tech counterpa…
Netflix’s “Killer Soup” Makes Brands Have A Billboard Banter And Social Media Is Loving It
With the world having moved to digital very rapidly, one would think that traditional methods of marketing and advertising might die. But that is far …