Coachella 2024: A Showcase of Unique Experiential Marketing by Big Brands
Coachella Valley Music and Arts Festival, an iconic gathering celebrated in the desert of Indio, California, marks the pinnacle of festival season eac…
Brands
MAC Cosmetics India Collaborates With Indian Creators For Their New MACximal Lipsticks
MAC Cosmetics India has just unveiled its latest addition to the lipstick lineup - the MACximal Silky Matte Lipsticks. With a luxurious formula upgrad…
India’s Top 2 Masala Brands MDH And Everest Get Banned In Singapore And Hong Kong
The one thing we Indians can't do without is our 'masaledaar khaana'. Our spices are world famous. But recently our spices have come into the light fo…
Meta Under Fire for Allowing Anti-Trans Content to Flourish
A recent report by GLAAD, a leading LGBTQ advocacy group, sheds light on Meta, the parent company of Facebook, Instagram, and Threads, and it's failur…
The New boAt Campaign Sparks A boAt Versus Apple Feud On The Internet
In the fiercely competitive world of technology and consumer electronics, brands often employ innovative strategies to gain an edge. Recently, Indian …
Introducing Vi Movies & TV: A Comprehensive Entertainment Solution
Vodafone Idea, a prominent telecom operator, has recently launched Vi Movies & TV, a revolutionary entertainment app tailored exclusively for Vi s…
Xiaomi Enters The EV Market: Launches First Electric Car SU7
Xiaomi has finally revealed its first electric vehicle, the SU7, at a highly anticipated event in Beijing, China. The unveiling was led by CEO Lei Jun…
Cleartrip Ropes In Mahendra Singh Dhoni As Brand Ambassador
We love it when viral Internet moments and brand collaborations collide. One such example is the recent viral video where a pilot, with a striking res…
With $103 Million In Funding, Pocket FM Raised Its Largest Ever Fundraise
In what comes as grand news for Pocket FM, the audio entertainment platform raised a staggering $103 Million in funding! This is the company's largest…
Zomato’s CEO Marries Mexican Model Amidst Pure Veg Backlash
Amidst a storm of controversy surrounding Zomato's recent introduction of a "pure veg" fleet, CEO Deepinder Goyal's personal life has also made headli…