Brands

Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI

The Advertising Standards Council of India released the guidelines for influencer advertising in India on 14th June 2021. After extensive…

5 years ago

Prega News’ creator-led campaign for home testing awareness reaches 6.5 lakh users

Mankind Pharma’s pregnancy detection brand Prega News launched an influencer activation in February by roping in 21 regional mom bloggers…

5 years ago

#AlexaTurns4: Influencers share why Alexa is a perfect companion for every situation

Amazon India announced the fourth anniversary of Alexa in India. In the last 4 years, millions of Indian customers have…

5 years ago

McDonald’s India celebrates ‘cupids’ through #2plus1 campaign

To celebrate the epoch of love, McDonald’s India – West & South has come up with a very cool way…

5 years ago

Digital stars share their stories on taking love lightly for a special campaign by Lay’s

Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love…

5 years ago

Faasos joins hands with micro & macro influencers for ‘Date A Wrap’ campaign

Every February, customers are offered exciting deals by brands on things that are considered Valentine's Day necessities, especially focusing on…

5 years ago

Mobilla partners with digital creators Virti Vaghani and Samkit Shah to weave ‘Tale of Two – Trilogy’

Mobilla, a lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of…

5 years ago

Fujifilm Instax partners with creators & influencer couples to play cupid with its campaign – Spread the #LoveVibes

Fujifilm India Pvt Ltd. has launched a special campaign to mark the celebration of love this Valentine’s day. As part…

5 years ago

Khaby Lame and brand collabs- a match made in heaven?

Meet Khaby Lame - The Senegalese TikToker who took over the social verse without saying a word. Khaby Lame (Khanbane…

5 years ago

Guest Post: Ultimate Guide to the Future of Marketing on Metaverse: POV of creating India’s first animated digital creator

Prashant Sharma, Co-founder, Plutoverse strategically jots down the infinite possibilities for marketing on Metaverse, exemplifying why it's the next stop…

5 years ago