In the rapidly shifting world of digital marketing, one trend has emerged as a pivotal force for brands: the relentless…
Brand campaigns, when handled well, have the power to spark meaningful and much-needed conversations. One such campaign that captured my…
Digital media has changed the landscape of the corporate and entertainment world. The two coincide now. Today’s digital-forward ecosystem has…
After months of anticipation, Zomato's founder Deepinder Goyal finally dropped the big news on August 21 that they are buying…
A well-known Indian online travel company, MakeMyTrip launched a series of short ad campaigns featuring Hindi-speaking non-Indian content creators like…
In a world where companies usually go all out with big celebrations and flashy promotions, Goibibo decided to go the…
It's International Youth Day today! A day to celebrate, recognise, appreciate and enable the young adults of today to achieve…
It's that time of the year! YouTube Brandcast 2024 India took place on August 7, and was led by none…
If you're an avid reader like me who has not picked up a book to read in a while, today…
Lights, camera, and drama! Flipkart's new ad campaign is here to showcase the Realme 13 Pro, proving that smartphone photography…