Today marks Day 1 of the highly anticipated vivo V50e Social Nation 2025, and the excitement is palpable! This isn’t just another festival; it’s the festival where creators, fans, and industry leaders come together to celebrate the magic of digital creativity. Known for its high-energy vibe, iconic panels, and unforgettable performances, vivo V50e Social Nation is the ultimate playground for Gen Z and millennials alike. If you’re looking for a place where ideas spark, collaborations thrive, and creativity knows no bounds—this is it.
Also Read: Introducing Mentos as the Freshness Partner of vivo V50e Social Nation 2025!
The Buzz Around Vivo V50e Social Nation!!
vivo V50e Social Nation has built a reputation for being the go-to event for all things digital. It’s where fandom meets innovation, where creators meet their audiences IRL (in real life), and where brands redefine how they connect with consumers. The festival is not just about entertainment; it’s about empowerment. It’s a space that celebrates individuality, diversity, and the power of storytelling. This year promises to be bigger than ever, with panels that dive deep into the future of content creation, marketing, and branding.
Panel 1: Fastest Growth, Highest Eyeballs – Why Podcasting Should Be Your Next Big Bet!
Let’s talk podcasts—the medium that’s taking over the digital world one episode at a time. This panel is all about why podcasting is the next big thing for creators and brands alike. Leading the discussion are some of the brightest minds in the podcasting space.
Neeti Gandotra and Ramandeep Singh, hosts of The Indian Couple Podcast, bring their fresh take on relationships, marriage dynamics, and modern Indian culture. Their podcast is a mix of humor, heartwarming stories, and spicy debates that keep listeners hooked. Then there’s Shanaya Arora, founder of WED FM—a platform that blends music with storytelling to create unforgettable wedding experiences. Shanaya’s innovative approach has made her a trailblazer in her field.
Gautam Anand Raj, founder of Hubhopper, is another powerhouse on this panel. Hubhopper has revolutionized India’s podcasting ecosystem by empowering creators to share their voices with the world. And let’s not forget Kshitij Sheetak, aka Shoot Guru—a content creator who knows how to turn ideas into engaging visuals. His expertise in storytelling adds a unique perspective to podcasting discussions.
This panel will explore why podcasts are gaining global traction, how creators can leverage this medium for growth, and what makes audio content so irresistible in today’s fast-paced world.
Panel 2: Marketing 3.0 – How Future Tech & Creators Are Shaping Brand Strategy!
Marketing is evolving faster than ever before—and this panel dives into how future tech and creators are reshaping brand strategies in ways we never imagined. Gaurav Gupta, founder of Gabit, leads the charge with his expertise in AI-driven marketing solutions that help brands connect deeply with audiences. His insights into personalization are game-changing for marketers everywhere.
Joining him is Afsar Abbas Zaidi, founder of Exceed Entertainment—a name synonymous with influencer marketing and brand storytelling in India. Afsar has been instrumental in bridging entertainment with marketing strategies that resonate with audiences across demographics. Sahiba Bali brings her dual expertise as an actor and marketing professional to the table; her campaigns are tailor-made for Gen Z audiences who crave authenticity and relatability.
And then there’s Devraj Sanyal, MD at Universal Music Group India & South Asia—a man who knows how music can shape brand narratives like no other medium can. Together, these panelists will discuss tools for marketing campaigns, understanding consumer behavior in a digital-first world, and creating impactful collaborations between brands and creators.
Panel 3: Branding Through Beats – Leveraging Music for Long-Lasting Consumer Connections!
Music speaks a universal language—it evokes emotions, sparks memories, and builds connections that last a lifetime. This panel explores how brands can harness the power of music to create emotional bonds with their audiences. Jay Mehta, MD of Warner Music India, shares his insights on how global music trends influence branding strategies in India’s dynamic market landscape.
Sanketh Garimella, Director of Sales at Spotify, discusses how streaming platforms are reshaping consumer engagement through curated playlists tailored to moods and moments—because let’s face it: music makes everything better! Dhvani Bhanushali brings her experience as one of India’s most beloved pop stars to the conversation; her relatable lyrics and catchy tunes have made her a social media darling among Gen Z fans everywhere.
And finally, Palash Sen—lead vocalist of Euphoria—talks about creating timeless music that resonates across generations while building strong emotional connections with listeners. This panel promises to be an unforgettable exploration of how music can transform branding into something truly magical.
Panel 4 – Brand Visibility Driven by Purpose and Community: The Impact of the Creator Economy!
Prajakta Koli, better known as MostlySane, is a household name in India’s digital landscape. With millions of fans across platforms, she’s known for her quirky humor and relatable storytelling. Beyond entertainment, Prajakta is a passionate advocate for social causes, using her platform to drive meaningful conversations. At today’s panel, she’ll share insights on how creators can build authentic connections with their communities while staying true to their purpose.
Akis Evangelidis, co-founder and India President of Nothing India, is a trailblazer in the tech world. Under his leadership, Nothing India has become one of the fastest-growing smartphone brands in India. Akis believes in creating an ecosystem where technology meets art and community. He’s set to discuss how brands can leverage the creator economy to build impactful visibility.
This panel explores the transformative power of the creator economy in shaping brand narratives. Both Prajakta and Akis bring unique perspectives to this conversation—one as a creator who has mastered community building, and the other as a brand leader who understands purpose-driven marketing. Expect discussions around authenticity, community engagement, and how purpose can drive profitability.
See You At vivo V50e Social Nation!
With such great artists lined up, we are sure the 2 days are going to be a memory of a lifetime. vivo V50e Social Nation Festival Delhi 2025 is a festival for fans and creators and we promise it will live up to all your expectations. We’re setting our stage at Jawaharlal Nehru Stadium Sports Complex, Delhi for Asia’s Largest Creators Festival – get ready for an unforgettable!
