YouTube Introduces a New Creator Monetization Tool, ‘Super Thanks’

YouTube initiated a new creator monetization tool in the Super family, ‘Super Thanks’! Barbara Macdonald, Product Manager, Paid Digital Goods announced through YouTube Official Blog on July 20, 2021. Through this new feature, creators will be able to gain revenue supported by their fans. Creator Insider provided more clarification on ‘Super Thanks’, formerly known as Viewer Applause.

Neal Mohan, Chief Product Officer, YouTube stated on YouTube Official Blog, “For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may double down on Super Chat. At YouTube, we’re always looking for fresh ways creators can diversify their revenue streams. That’s why I’m excited to unveil our fourth Paid Digital Good — Super Thanks. This new feature gives creators yet another way to earn money while also allowing them to strengthen relationships with viewers.”

Currently in beta mode, ‘Super Thanks’ is available to limited creators in 68 countries. YouTube aims to expand it by the end of the year. Fans will be seeing an animated GIF and colourful comments to highlight their purchase, which creators can respond to. For now, it’s available at four price points between $2 and $50 (or local currency equivalent). Through ‘Super Thanks’, creators are building more connections with their super fans as well as gaining revenue.

Steps to check access to Super Thanks in accordance with YouTube Help:

1. “Sign in to YouTube Studio.
2. In the left menu, click Monetization.
3. Select the Supers tab. If it’s your first time in the Supers section, follow the on-screen instructions to get started.” (P. S. – “You must be monetizing and in an eligible location to have access to Supers. If you don’t see the Supers section, you don’t have access yet.“)
4. “Once you’ve completed all the instructions, if you see “Super Thanks” with an on/off button next to it, you have access. If you don’t see “Super Thanks,” you don’t currently have access.”

Also, ‘Super Thanks’ is not available for videos that are Age-Restricted, Unlisted, Private, Made for Kids, Claimed with Content ID, Fundraisers, Live Streams, and Premieres. The only exception is archived VODs that too afterward. For more information, tap HERE!

Shatabdi Bhowmick

Playing with words is my hobby, and putting it in black and white is my passion! Welcome to my world of digital fantasy, where creativity and originality matters.

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