If you’ve been on the internet lately (and we know you have), you’ve probably noticed something: creator collabs in 2025…
All About Music, India’s premier B2B conference for the music industry, returns for its 9th edition this year. The conference…
If you’ve been on Instagram or YouTube in the last few years, chances are, you’ve seen Tarini Shah pop up…
There’s sibling love - and then there’s “we share a content calendar and a camera roll” love. Meet Gurleen &…
Big collabs. Viral drinks. Global beauty brand invites. India’s top digital creators have been breaking the internet - and the…
Gone are the days when all a creator needed was an iPhone and vibes. In 2025, the average Indian content…
Because nothing says “I love you but I’ll still roast you” like a perfectly curated gift from their favourite creator…
There’s friendship, and then there’s “We post Reels together, edit each other’s captions, and share a tripod” friendship. Welcome to…
In the world of social media influencers, filters, formats, and fast-moving fame, it’s easy to believe a content creator’s journey…
The Rise of Gen-Z Creator Friendships Online There was a time when friendship meant passing notes in class and exchanging…