Categories: Blogs

Spotify: Testing Vertical Video Feed

Vertical video feeds in apps have become a staple for many platforms. Following TikTok the format gained a lot of popularity and soon made its way to Instagram via Instagram Reels and YouTube via YouTube Shorts. While we have gotten used to it, there’s a new entrant in the list. Spotify has joined the party by testing a TikTok style feed in iOS Beta.

SpotifySpotify

The video feed is accessible via a new tab in the navigation bar called “Discover.” The tab displays individual tracks which can be liked as one scrolls through and there’s also a three dot menu to bring up options for each song.

At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.Chris Messina even shared on his twitter what “Discover” looks like.

“The test comes as Netflix has started testing a similar interface in its iOS app to help users discover new content to watch. It’s recent “Kids Clips” feature shows content from its child-friendly shows, and follows the launch of a similar “Fast Laughs” feed earlier this year. As TikTok’s engagement hours soar, even non-social media platforms are becoming interested in using its format to help users engage with their own services.” says TechCrunch.

The Discover feed has been built on Spotify’s existing Canvas feature, where the videos can play alongside music.

Siddhartha Dange
A fandom whiz weaving stories from neurons to frame a narrative while being a cerevisaphile and a patron for endless conversations.
Siddhartha Dange

A fandom whiz weaving stories from neurons to frame a narrative while being a cerevisaphile and a patron for endless conversations.

Leave a Comment

Recent Posts

MrBeast Is Calling: Ready for the Craziest Collab in Internet History!!

Move over, ordinary collabs - MrBeast is about to take the internet where it’s never…

7 hours ago

VIRAL ALERT: Ashish Chanchlani & Elli Avram’s “Chandaniya” Music Video Steals the Spotlight!

If you’ve been anywhere near Indian social media lately, you couldn’t have missed the firestorm:…

1 day ago

Freshly Popped Trends: July’s Hottest Social Media Updates You Need to Know!

From algorithmic experiments to feature-packed rollouts, here’s your monthly fix of everything shaking up the…

2 days ago

Creatorverse Weekly: New Launches, Global Tours, Instagram Milestones & More!

This week CreatorVerse, we have our finger on the pulse of India’s buzzing digital scene,…

3 days ago

Prajakta Koli on TIME100: Content Queen, Actor & now Author – She’s Doing It All!

From a small-town RJ with big dreams in Mumbai to rubbing shoulders with international icons,…

4 days ago

Watch Gutar Gu Season 3 on Amazon MX Player – A Realistic Take on Young Love & Growing Up!

Amazon MX Player’s beloved young adult romance series Gutar Gu from the Oscar winning Sikhya…

1 week ago
AddThis Website Tools