Categories: BlogsTechnology

Instagram tests new memory prompts to boost user engagement

Instagram is experimenting with a new method of encouraging users to repost their older posts by displaying a “Memory” Story prompt in some users’ feeds.

Instagram is testing out a “Memory” Story prompt, which is simply its archive feature but presented in a different way, as you can see in the example provided by Jack Horwood. When you tap on the Memory story, earlier stories that you shared around this date will subsequently be displayed.

Also Read: Cadbury Silk’s ‘Unforgettable love tips’ this Valentine’s Day!

So, this can be basically another way to access the archive feature, even though Instagram has had variations of this type of prompt for a while now. Similar to Facebook’s “On this day” prompts, it is now directly encouraging users to re-share their old stories. This change may boost user engagement with the app.

In an effort to retain user engagement, Instagram CEO Adam Mosseri has previously admitted that personal sharing has shifted from the main IG feed into Stories and DMs. Possibly, this is another way to lean into that habit.

user engagementuser engagement

In terms of overall performance, Instagram is still experiencing rise in Reels engagement, so it’s not like the platform is losing out. Additionally, Meta has found that Instagram’s AI content recommendations are boosting engagement.

If so, it’s possible that this is a new initiative to encourage user publishing rather than just consuming more app-recommended films.

Social Nation
Social Nation

Leave a Comment

Recent Posts

MrBeast Is Calling: Ready for the Craziest Collab in Internet History!!

Move over, ordinary collabs - MrBeast is about to take the internet where it’s never…

20 hours ago

VIRAL ALERT: Ashish Chanchlani & Elli Avram’s “Chandaniya” Music Video Steals the Spotlight!

If you’ve been anywhere near Indian social media lately, you couldn’t have missed the firestorm:…

2 days ago

Freshly Popped Trends: July’s Hottest Social Media Updates You Need to Know!

From algorithmic experiments to feature-packed rollouts, here’s your monthly fix of everything shaking up the…

3 days ago

Creatorverse Weekly: New Launches, Global Tours, Instagram Milestones & More!

This week CreatorVerse, we have our finger on the pulse of India’s buzzing digital scene,…

4 days ago

Prajakta Koli on TIME100: Content Queen, Actor & now Author – She’s Doing It All!

From a small-town RJ with big dreams in Mumbai to rubbing shoulders with international icons,…

5 days ago

Watch Gutar Gu Season 3 on Amazon MX Player – A Realistic Take on Young Love & Growing Up!

Amazon MX Player’s beloved young adult romance series Gutar Gu from the Oscar winning Sikhya…

1 week ago
AddThis Website Tools