Gifts for Reels
According to the Instagram blog, they’ve stated today that all US-based Reels creators who meet the requirements will now be able to accept virtual gifts from their fans via a button on their clips, following a test period that began in November last year.
As you can see from this overview, Reel viewers will be able to buy virtual gifts in-stream using Stars, Meta’s in-app currency, at various cash prices. They will subsequently be able to donate money to their preferred creators using their virtual stickers as a tool.
How much money? As per IG: “Viewers will purchase stars and use them to send you gifts on Instagram. Instagram will then provide you with a revenue share from your reels that received gifts on a monthly basis equal to $.01 USD for every star received from fans.”
On the basis of the current Stars purchase price, that also translates to a creator split of about 40%.
Creators won’t be able to turn their Stars gifts into cash until they achieve a cashout threshold of $100 (which can include revenues from other monetization programs).
It’s an additional revenue stream for creators, and Reels creators in particular, on the app, which has developed into a crucial battleground for short-form video platforms as they compete to figure out how to best retain top artists.
Some milestones feel bigger than the moment itself. For creator Cassy Periera, stepping onto the…
There is always something exciting about watching a creator take a step beyond content and…
When it comes to personal life, Ranveer Allahbadia, widely known as BeerBiceps, has always maintained…
When worlds collide most unexpectedly, it always creates a moment worth talking about. That is…
Sometimes, the most exciting moments for creators are not planned milestones but unexpected crossovers. That…
When a stand up special crosses borders, languages, and expectations, it becomes more than just…
Leave a Comment