From The Creator-Verse: A Week Full Of Brand Collabs And Events

Indian Creators today are growing by leaps and bounds. Many brands now rely on a creator/ influencer’s reach and engagement to push and promote their product or services. From their brand endorsements to being invited to every high-end event, to starring in shows and movies. No event is complete without the presence of creators these days which only goes to show the impact the Creator Economy has in the industry and how indispensable creators are.

“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the Creator industry.

Bhuvan, Carry, Ritviz at HT City Unwind

Bhuvan Bam, Carry Minati, and Ritviz were some of the artists who graced the stage at the HT City Unwind held in Delhi. This was one of the biggest music, food and entertainment events in the city. Bhuvan shared some insightful life lessons, Carry delighted the audience by singing his song “Jalwa,” and Ritviz serenaded the crowd with his electric originals and covers.

Also Read: Walk-In The Wardrobes Of Music Sensations With Rani Ko-HE-Nur

Kusha x TT

Kusha Kapila has been glowing lately and this time the reason is her TT look. She looked ethereal in this Tarun Tahiliani gold lehenga that features Art Deco inspired artworks which are uplifted with Swarovski crystals, pearls and sequins. It is paired with an intricately embellished corset and stylized drape.

Aashna x Benefit India x Myna Mahila

Aashna Shroff teamed up with Benefit India in collaboration with Myna Mahila to launch limited-edition festive kits. ₹250 from the sale of each kit will be donated to the Myna Mahila Foundation. This organization’s mission is to empower women in urban slums to speak up, like the chatty Myna bird. Their 3 pillars of work are health, employment, and research.

Maybelline’s Brave Together Event

Nikhil Taneja and Kusha Kapila were the panellists alongside Anshula Kapoor and Ananya Birla at Maybelline‘s Brave Together Event on the occasion of World Mental Health Day. This panel discussion was moderated by Varun Duggirala followed by an exclusive music drop by Ananya Birla. This event was dedicated to addressing the stigma associated with mental health by providing support and access.

Neha-Resty Engaged

It’s definitely engagement season in the creator-verse! With probably the most dreamy proposal in Turkey, Resty Kamboj asked Neha Bagga to marry him. She said “Yes” against the surreal background in Cappadocia, filled with hot air balloons floating in the air.

F1 Finale in Doha

Awez Darbar is in Doha for the Formula 1 Finale, hosted by Qatar Airways. He witnessed the race and found the experience to be exceptionally wonderful. Disha Patani and Mouni Roy were also among the few who were invited to Doha.

TVF’s Aspirants Season 2

The Viral Fever is back with the second season of Aspirants. This one’s a festive release with Naveen Kasturia in the lead. Launched as a YouTube series initially, the second season will air on Prime Video. The series revolves around 3 friends – Abhilash, Guri and SK, UPSC aspirants from Delhi, who are struggling to clear the exam and how it affects them mentally.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!