Fossil launches new collection on the Star Wars Day!

Fans of the Star Wars film series observe Star Wars Day every year on May 4th as an unofficial holiday. The expression “May the Fourth be with you,” which is sometimes spoken as “May the Force be with you,” is a play on words from the franchise’s slogan, “May the Force be with you.” Fans of the series generally observe Star Wars Day by participating in a variety of activities, including watching Star Wars films or television programmes, dressing up in Star Wars garb, playing Star Wars video games, and going to Star Wars-themed gatherings or events. The business behind the Star Wars property, Lucasfilm, has embraced the holiday as it has grown in popularity over the years. The famous watch brand Fossil celebrated the Star Wars Day by launching a new line of watches customized according to the Star Wars characters.

The limited collection, which contains leather and stainless steel timepieces inspired by the legendary Star Wars characters, was created to commemorate the 40th anniversary of Return of the Jedi.

The collection also includes dog tags, a charm bracelet, and earrings featuring pictures of R2-D2, Yoda, and C-3PO in addition to timepieces.

Six limited-edition watches from the Star Wars x Fossil collection are released to honour the most adored Rebels in the movie. Luke Skywalker, Princess Leia, Han Solo, Chewbacca, R2-D2, and C-3PO are among the iconic characters featured on each individually numbered watch, which is housed in a collector’s box that also includes comic-book-style drawings and a copy of a movie ticket pin.

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The Disney store also introduced a number of new items for Star Wars Day, including the $400 Cal Kestis Customized Lightsaber Hilt from the Return of the Jedi 40th anniversary collection. For its Lego Star Wars celebration, which runs through May 11, Lego unveiled a Star Wars X-Wing Starfighter Set ($240), the Emperor’s Throne Room Diorama ($99.99), and other constructible sets.

The brand launched it on 4th of May worldwide and there was a special event in Mumbai for the launch as well. The event saw the release of new watches and there were those who promoted the watches, influencers.

Creators At Fossil Launch Event

Content Creators and Influencers like Prajakta Koli, Manav Chhabra, Ankush Bahuguna and more attended the event.

“We’re thrilled to share this special collection celebrating a story that has made such a cultural impact on generations and that, like Fossil, evokes a feeling of nostalgia for so many,” says Melissa Lowenkron, Chief Brand Officer. “Made for fans by fans—we’re excited for people to discover the intricate details inspired by the film and to collect their favorite pieces from this exceptional collaboration.”

There is more to the collection. You can checkout their website for the entire latest collection and shop online and offline.

Veera Jain

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Veera Jain