Viraj Sheth: Meet The Man Powering India’s Creator Economy!

IFP SEASON 15

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While creators go viral, someone builds the system behind them. Viraj Sheth is one of the people making that system work.

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Viraj Sheth is an entrepreneur and marketer best known as the co founder and CEO of Monk Entertainment, a leading influencer marketing and talent management company in India.

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Back in 2018, he co founded Monk Entertainment with Ranveer Allahbadia, betting early on the creator economy before it became mainstream.

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What began as a small setup with just a few people quickly scaled into a full fledged agency working with top creators and brands.

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Viraj focuses on helping brands collaborate with creators in a way that feels authentic and drives real engagement, not just visibility.

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He has consistently advocated that creators offer better storytelling and deeper audience connection than traditional celebrity endorsements.

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From campaign strategy to talent management, his work sits at the intersection of marketing, content, and business growth.

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Viraj Sheth has been featured in Forbes 30 Under 30 Asia and regularly speaks at industry platforms about the future of digital content.

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Viraj Sheth represents a new kind of internet figure not just someone who creates content, but someone who builds the entire ecosystem around it.

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